Privacy Policy for L. A. Kent
It is L. A. Kent's policy to respect your privacy regarding any information we may collect from you or which you may provide to us, in the circumstances set out below. Accordingly, we have developed this privacy policy in order for you to understand how we collect, use, communicate, disclose, safeguard and otherwise make use of your personally identifiable information (“Personal Data”).
We will only collect and use your Personal Data where:
– we have lawful grounds to do so, including to comply with our legal obligations;
– we are performing a contract with you for our services; and
– we have legitimate interests in using your Personal Data and your interests and fundamental rights do not override those interests.
For the purposes of the EU General Data Protection Regulation ((EU) 2016/679) (“GDPR”) we, L. A. Kent, are the “data controller”. If you have any questions about this policy or about how we use your Personal Data, please contact us via our contact details at the end of this policy.
This policy is effective as of 25 July 2019. We review our privacy practices on an ongoing basis, and as such we may change this privacy policy from time to time. Please check this page frequently to ensure you are familiar with its current content.
1. Personal Data we collect via our website www.lakent.co.uk (the “Website”)
Personal Data that you provide to us
We only collect Personal Data where you choose to interact with us on the Website in the following ways
Activity Types of personal data collected
When you sign up to:
Receive free content that may include email address
eBooks and offers, enter competitions First name
or receive author or title information Last name
Town or city where you live
When you complete the contact form email address
First name
Last name
Phone number
Any personal data which you provide to
us in the free text box on the form
Please note that we do not collect any data automatically, including cookies.
Cookies and service providers
We use no cookies directly ourselves although they may be used from time to time by our Web services provider and connected social media websites.
We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services, to assist us in analysing how our Service is used, or to make your visit as enjoyable and relevant as possible.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Analytics
We may use third-party Service Providers to monitor and analyse the use of our Service.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses cookies to collect data to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity and can be found at https://tools.google.com/dlpage/gaoptout.
2. Use of your Personal Data
We will only use your Personal Data when the law allows us to. Most commonly, we use your Personal Data to:
• Respond to your questions, comments and requests
• Where you have opted-in to receive marketing from us, to deliver communications that are relevant to your preferences / may be of interest to you
3. Sharing of your Personal Data
We take your privacy seriously and will not share your Personal Data with others, except as permitted by applicable law or as set out below:
We share Personal Data as necessary with third parties who provide services or functions on our behalf and who require the information to provide those specific services to us. These third parties may include social media advertising platforms such as Facebook and Google Adwords for the purpose of custom audience generation and the development of targeting criteria for other audiences. Please note that we have appropriate data privacy safeguards in place with third parties with whom we share Personal Data as described above and who are providing services or functions on our behalf.
4. Keeping your Personal Data secure
We have implemented security policies and technical measures to safeguard the Personal Data we collect. We maintain physical, electronic and procedural safeguards that comply with applicable law, including the GDPR, to safeguard Personal Data from accidental loss, destruction or damage and unauthorised access, use and disclosure.
5. Retention periods for use of your Personal Data
We will use and store your Personal Data only for as long as necessary, bearing in mind the uses of your Personal Data as described in this privacy policy and otherwise as communicated to you. We review the Personal Data we hold at regular intervals and delete permanently or anonymise any Personal Data which is no longer necessary.
6. Children
This Website and our services are aimed at adults, and we do not knowingly collect any Personal Data relating to children aged under 15 years old. If you are under the age of 15, please do not provide us with any of your Personal Data, including your email address.
7. Access to and control over your Personal Data
You have legal rights under applicable law in relation to your Personal Data. You can ask the following questions, or take the following actions, at any time by contacting us via email [info@lakent.co.uk].
• what Personal Data we hold about you (if any), including why we are holding it and who it could be disclosed to;
• ask us to change/correct your Personal Data;
• ask us to delete your Personal Data;
• object to the processing of your Personal Data;
• ask us to restrict the processing of your Personal Data;
• withdraw any consents you have given us to the processing of your Personal Data; and express any concerns you have about third parties’ use of your Personal Data.
8. Change of purpose
We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to have an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
9. Contact Us
Our contact details are:
L. A. Kent
Email for Privacy Questions: info@lakent.co.uk